Tuesday, January 20, 2009

FROM SWEDEN WITH LÖV


With the tour of the 2010 XC60 just underway, Volvo has redefined its customer ownership experience, and by the sounds of some of the reviews, it’s LÖV at first sight!

The 2010 Volvo XC60 Crossover takes safety to a whole new level. The car even stops itself! It’s called “City Safety,” and it is standard equipment on all XC60s along with Standard Bluetooth, HD Radio with SIRIUS Satellite Radio (comes with a complimentary six month subscription), Dual Zone Climate Control, Leather Seating Surfaces and both USB and AUX input jacks.

For all pre-orders taken prior to March 31, 2009, Volvo is offering a complimentary lifetime SIRIUS subscription. An additional standard feature offered only during the launch is complimentary two-panel Panoramic Sun Roof. Optional packages include navigation, heated seats, a factory installed rear park assist back up camera and much more.

After 80 years, Volvo continues to live up to the slogan “Volvo for Life” with the addition of the XC60 to its already superb lineup. When you add Complimentary Factory Scheduled Maintenance and a Turbo Charged engine that uses regular gasoline, you might be thinking “It doesn’t get any better than this!”

Volvo is convinced that this vehicle will not only bring in new customers but will also be an attractive switch for its already loyal customer base. And Volvo customers are among the most loyal I have ever seen.

Time and time again customers tell me that they wouldn’t drive any other brand. One customer even confessed that she thought she might be missing out on something, so she tried another manufacturer and couldn’t wait to get back into a Volvo. “I won’t make that mistake again,” she said.

The XC60 is considered a Small Premium Utility vehicle and competes with the Acura RDX, BMW X3, Infiniti EX35 and the Lexus RX350. The XC60 utilizes a Volvo engineered 3.0 liter, 281 horsepower T6 engine. With All Wheel Drive, Instant Traction and a six-speed Geartronic™ automatic transmission, this car could already be ahead of the competition.

But Volvo doesn’t rest on its laurels when it comes to safety. By far the most compelling feature of the XC60 is City Safety. According to talking points from Volvo Cars of North America , City Safety is the “world’s first standard equipment driver support system aimed at preventing or mitigating collisions occurring at speeds of 19 MPH or less. These represent about 75% of all collisions with about half occurring in city traffic situations.” But what does that really mean?

Say you are driving along in normal stop-and-go traffic and the car in front of you slows down to a crawl. City Safety is active at speeds from 2 to 19 miles per hour and uses a "closing velocity sensor" that is mounted ahead of the inside rear view mirror to determine whether a collision is likely. So when the car in front of you slows down to 9 MPH or less your XC60 recognizes the slowdown and immediately reacts to prevent or lessen the impact of a rear end collision. At the same time, it prepares the restraint system to optimize protection in the event of an unavoidable collision.

The XC60 also offers stand alone safety options like integrated second-row child booster seats, trailer stability assist, Blind Spot Information System, Volvo's Personal Car Communicator with heartbeat sensor and keyless drive.


Technology packages will feature a 650-watt Dynaudio surround sound audio system, a six-disc CD changer, navigation with real-time traffic and a rear view camera.


According to Volvo of Calabasas General Manager Mike Abell, the XC60 will quickly become a best seller at his store. "I drove the car and was really impressed at how well it handled. I was amazed at how well the City Safety feature worked. It's also loaded with the amenities everyone asks for like built-in bluetooth and HD Radio, which are standard," he said.

The first batch of XC60s will be six cylinder Turbos with All Wheel Drive and a base price of $37,200. Base models will follow shortly thereafter, but when you throw in all the standard features, I think you will agree that this car is definitely an affordable alternative to others in its class.

Call 1-800-GO-VOLVO for an invitation to a sneak preview of the 2010 Volvo XC60 at Volvo of Calabasas in mid-February. This is an "invitation only" event, and space is limited, so call today. Customer deliveries will begin in March 2009.

You can also go to http://www.volvocars.us/new%20XC60 for more details.

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